Gifting lingerie as a present for your friend, family member or significant other is an intimate and special gesture. Just like any other clothing item, it needs to match their style, size and taste. Luckily, Town Shop's fitters know how to help you find not only a well-fitting piece for yourself, but also your special someone. Our years of experience can help you be successful when lingerie shopping! Before heading out to the store and shopping for that special present…check out our recommendations to help you find the perfect gift.


Tip #1. Think about their taste
Before going to the store to buy someone a set of lingerie, take a moment to think about your partner’s underwear style and preferences. Do they tend to wear something casual and comfortable? Or do they like to prefer to get sexy and sassy with their underwear? Are they shy and conservative or daring and outgoing? Asking yourself these questions that will help you to begin your shopping search. Depending on what you partner’s style, here are some great bra options Allison, a bra fitter at Town Shop recommends you take a look at:
● for traditional and comfortable, try Chantelle's Basic Invisible Memory Foam T-Shirt Bra
● for basic but romantic, try Chantelle's Rive Gauche 3-Part Cup Underwire Bra
● for cute and functional for going out, try Marie Jo's Avero Convertible Plunge T-Shirt Bra
● for seamless and seductive, try Empreinte's Cassiopee Seamless Embroidery Underwire Bra
● for light and tender, try Empreinte Agathe Full Cup Bra

Tip #2. Look at their size… (it’s ok to peek at their tag!)
If you're planning to surprise your significant other with a gift and can’t ask directly, take a peek at the label in their favorite lingerie. Be sure to check out several pieces of the same item because sizes often differ from brand to brand. At Town Shop, a fitter can help you figure out what size to purchase based on the brand and style. Denise, a Town Shop bra fitter, likes to say, ‘Getting lingerie in the right size is half of the success when you're buying underwear!’ — and we all definitely agree.

Tip #3. Don't buy just the bra, go for the matching set!
A nice bra or panty is a nice gift, but why go half the distance when you can make it perfection! Yes! go for it, get the matching set! “You don't want your partner to struggle trying to figure out what to wear that will match with their gift you gave them, every time they put it on!” - Allison, a superstar fitting expert at Town Shop since 2007 Always, look for something you can get as a set! Try the beautiful Simone Perele's Caresse 3D Plunge Lace Underwire Bra, you can easily pair it with a tanga, high-waisted brief, boy short or bikini to get a magnificent set. Any of the 4 different matching underwear choices look fabulous with the bra!

Tip #4. Look beyond bras and panties!
If you're feeling lost amongst all of bra and panty styles out there, be sure to check out other super lingerie options. Sleepwear is a fun place to start — you can never have too many nightwear items. Here are great pieces for you to check out:
● for comfy, try Calida's Sweet Dreams Sleepshirt
● for cozy, try Marelle's Elle Long Sleeve Robe
● for sexy, try Wacoal's Embrace Lace Chemise
Keep in mind that sleepwear is still personal, so be sure to take your partners taste and style into account when shopping for the perfect gift.

Tip #5. Give good gift.
How to give good gift? If it’s a special moment, the best way to do it right, is to give it privately. Also, be sure to pay attention to the wrapping of your gift, it IS part of the gifting experience. Here are some tips on lingerie gift giving from Town Shop bra fitter, Denise: “Make sure to place the lingerie in an elegant box or a piece of silk. Playing with textures will emphasize the intimacy for both of you. It highlights your attentiveness to the details, which is always important when giving lingerie as a present!” - Denise, has fitted over a thousand women and counting.

Giving lingerie to your partner or a friend is a wonderful way to excite them.
If you know these 5 tips buying and gifting lingerie, you'll always get it right.
Regardless of what you choose, remember that this is a gift for them, not for you —it has to be all about their taste and their style and their likes. If you're still in doubt about what to get, reach out to our team or come by Town Shop — we will always happily accompany you while you are shopping at our store and help you find the perfect lingerie gift!