The Delicate Art of Gifting Lingerie
Gifting lingerie is a thoughtful and intimate gesture, and finding the right fit and style makes all the difference. Town Shop’s experienced fitters are here to help you choose a flattering, well-fitting piece for someone special. Before you shop, explore our tips to find the perfect lingerie gift.
Tip #1. Think about their taste
Before shopping for lingerie, take a moment to consider your partner’s style and preferences. Do they prefer casual comfort or something sexy and bold? Are they more classic or adventurous? Answering these questions will help guide your search. Based on different styles, here are bra options recommended by Allison, a Town Shop bra fitter:
● for traditional and comfortable, try Prima Donna Seamless Satin Full Cup Underwire Bra
● for basic but romantic, try Chantelle's Rive Gauche 3-Part Cup Underwire Bra
● for cute and functional for going out, try Marie Jo's Avero Convertible Plunge T-Shirt Bra
● for seamless and seductive, try Empreinte's Cassiopee Seamless Embroidery Underwire Bra
● for light and tender, try Envy Balconette Full Cup Bra
Tip #2. Look at their size… (it’s ok to peek at their tag!)
If you can’t ask directly, check the label on your partner’s favorite lingerie—but remember, sizing can vary by brand. A Town Shop fitter can help you choose the right size based on style and fit. As Denise, a Town Shop bra fitter, says, “Getting the right size is half the success when gifting lingerie!”
Tip #3. Don't buy just the bra, go for the matching set!
Tip #4. Look beyond bras and panties!
If you’re overwhelmed by bra and panty styles, consider other lingerie options. Sleepwear is always a great choice—you can never have too many. Here are some pieces worth checking out:
● for comfy, try Donna Karan Sleep 35" S/S Sleepshirt
● for cozy, try Marelle's Elle Long Sleeve Robe
● for sexy, try Wacoal's Embrace Lace Chemise
Keep in mind that sleepwear is still personal, so be sure to take your partners taste and style into account when shopping for the perfect gift.
Tip #5. Give good gift.
When gifting lingerie for a special moment, privacy and presentation matter. Thoughtful wrapping is part of the experience. Town Shop bra fitter Denise suggests placing lingerie in an elegant box or soft silk—playing with textures enhances intimacy and shows attention to detail. Denise has fitted over a thousand women and counting.
Gifting lingerie is a thoughtful way to delight your partner or friend. Follow these five tips and you’re sure to get it right. Always remember—the gift should reflect their style, taste, and comfort. If you’re unsure, visit or reach out to Town Shop. Our team is always happy to help you find the perfect lingerie gift.
