Freya Swim wants to make sure it keeps you looking good at the beach or by the pool. They use durable (but comfortable) Xtra Life LYCRA, which resists pool chemicals up to 10 times longer than unprotected elastane. Plus, there are lots of clever touches, such as cup linings for extra support. For their active range we use sensitive fabrics that offer high resistance to chlorine so they don’t lose shape and, compared to standard nylon/elastane swimwear, they dry off 50% faster. Fitting takes around three months for most ranges, but their more advanced styles can be in development for up to a year.