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No need for an appointment for a bra fitting, our fitters are always here to help you get the right size.
New York's
favorite online luxury
lingerie store
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Testimonials
Thank you ,
I’m very pleased with the garments I received. I intend to continue being a long time customer of the Town Shop.”
Thanks Pat!
I'm getting excellent quality for my money. Thank you to everyone at this terrific store for your help and good will.
I have recently purchased several gift items for my wife. The items have been of high quality, great pricing and excellent customer service. The photos are great representations of what we actually received. I am not surprised. They've been doing this for over a hundred years. Brava Town Shop. Thank you!!! See you again soon.
I have shopped at the Town Shop on Manhattan’s upper west side for fifty years: the stock is awesome and the service crème-de-la-crème. Treat yourself!
Fantastic lingerie and bathing suit and pajama shop. I have been going for decades - the selection is great and the staff - especially for bra fittings are so helpful and knowledgeable.
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"Town Shop - the best bra, lingerie & bathing suit fitters in NYC"
"And the number of years they've been in business is only rivaled by the number of brands they carry. "
"What's the first place you take a new client?" I asked.
- "The Town Shop of course," he said.
"How a Guy Taught Me More About Bras Than Any Other Woman Ever Has."
"An Unlikely Bra Expert Keeps Town Shop on Trend After 127 Years"
Welcome to Town Shop, New York City’s favorite lingerie store!
Our expertise lies in the art of professional bra fitting, and we take pride in offering personalized attention from experienced fitters to ensure every customer finds their perfect fit. This commitment to exceptional customer service has been the cornerstone of our success for over four generations, with many patrons declaring, 'From the first bra to the last,' as a testament to our unwavering dedication.
Our digital presence ensures you can conveniently shop for your favorite Town Shop products from the comfort of your home across the United States. Discover a stunning collection of lingerie, ranging from delicate lace to modern designs, each catering to diverse tastes and occasions. Embrace the perfect fit and experience unmatched comfort and confidence with Town Shop. Your journey to finding exquisite lingerie that compliments your unique style has never been more delightful!
Embrace the Perfect Fit
We understand that finding the perfect bra is a transformative experience, and we take immense pride in making it seamless for you. Explore our vast collection of bras at our online store, offering an array of options. We also offer in-store professional bra fitting services for those seeking a truly personalized fit. Whether you prefer timeless classics or the latest trends, our curated diverse collection meets your every need. Trust us as your go-to best place to buy bras online and discover the epitome of elegance fused with exceptional comfort.
The Ultimate Bra and Panty Shop
Welcome to the one-stop destination for all your intimate essentials. As the ultimate bra and panty shop, we curate our collections with the utmost care, ensuring you find bras and underwear that offer the perfect blend of support and sophistication. Experience a shopping journey like no other, where your comfort and confidence are our top priorities.
Dive into Style
Prepare to make a statement with our gorgeous swimwear collections! Our handpicked selection showcases the latest trends and timeless classics to enhance your beach or poolside moments. From figure-flattering one-pieces to eye-catching bikinis, our swimwear selection ensures you'll stand out wherever you go.
Enchanting Shapewear
Step into a world of grace and poise with our enchanting shapewear collection. Each piece is created to accentuate your natural curves while ensuring an effortless charm that will leave you feeling stunning.
Luxurious Sleepwear
From sumptuous silk sets to delicately adorned lace robes, our sleepwear collection invites you to embrace a realm of tranquility and sophistication. Whether you're seeking a touch of glamour or a cozy cocoon for peaceful slumber, our curated selection promises to elevate your evenings to new heights of comfort and style.
The Bridal Haven
Every bride deserves to feel truly special on her big day. Town Shop Bridal is your ultimate destination for bridal lingerie that exudes romance and sophistication. Our handpicked selection ensures that you feel confident, beautiful, and ready to create cherished memories on your wedding day and beyond.
Glowing Town Shop Reviews
Our valued customers are at the heart of everything we do, and their satisfaction is our greatest reward. Don't just take our word for it - read the glowing Town Shop reviews from our cherished clientele. They have experienced the charm of our curated collections, exceptional customer service, and the joy of finding lingerie and swimwear that fits like a dream.
Discover Town Shop Products
With an unwavering commitment to quality and style, Town Shop products are meticulously curated from renowned brands that share our passion for elegance and comfort. Explore our thoughtfully selected range, and experience the luxury of lingerie and swimwear that exudes sophistication with every stitch.
Our luxury lingerie boutique houses an extensive list of top-tier lingerie brands like Spanx, Panache, Chantelle, Empreinte, along with swimwear designer labels like Miraclesuit, Karla Colletto, Carmen Marc Valvo, and Robin Piconne. Each meticulously selected to celebrate your unique beauty. Indulge in the finest lace, silks, and fabrics that caress your skin elegantly and gracefully. From everyday essentials to enchanting pieces, our curated collections cater to every occasion. For the finest in lingerie elegance- Shop Now!