Town Shop

This is the best lingerie store I have had the privilege of visiting.

They have really beautiful lingerie for every size. I mean lovely, well built, elegant and sexy lingerie for up to a 44 band size. Finally those with a difficult size have a wonderful place to go treat themselves.

This is the kind of family owned business that makes the UWS the wonderful place that it is and the lovely family that runs it has done so (beautifully) for generations. If you want a game changing bra and to support a marvelous local institution, this is your place.

The best that there is. I haven’t shopped anywhere else since moving to NYC 10 years ago. Fitters know their stuff and buyers source the best. Always new merchandise and great selections. I usually go for bras, tights, and bathing suits but know that if I need pajamas or even socks they source the best brands from around the world. They have good sales but this is one of few stores that I’m happy to pay full price at because I could not find the service or selection anywhere else and I genuinely want this store to be around forever. ❤️

This is a family run business that has been around for 4 generations. The owners take great pride in their establishment and offer a wide selection of bras, shape wear, lingerie, sleepwear, etc. in lots of different brands andsizes.They are professional and sincerely care about their customer's experience. I am pleased to recommend this store. AAA+++  

I have shopped at the Town Shop on Manhattan’s upper west side for fifty years: the stock is awesome and the service crème-de-la-crème. Treat yourself!

Fantastic lingerie and bathing suit and pajama shop. I have been going for decades - the selection is great and the staff - especially for bra fittings are so helpful and knowledgeable.