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Best Bra for Women | New Arrivals - Strapless, Underwire Bras | Town Shop

Prima Donna Twist East End Balcony Bra

$131.00

A sexy look and a comfy fit, this balcony bra with padded cups and geometric lace gives you the best of both worlds. With elegant straps, sleek lace at the...

Chantelle SoftStretch Stripes Bralette

$62.00

Our award winning SoftStretch fabric, now with a striped jacquard texture that lays like a second skin in a new bralette shape with removable pads for a customized fit. Everyday...

Empreinte Allure Underwired Seamless Full Support Bra

$230.00

The underwired full cup bra is comfortable and ultra glamorous, its covering neckline allows to live all your activities of the day. The seamless cups showcase the exceptional Leavers lace...

Simone Perele Opaline Scoop Demi Bra

$120.00

Opaline is sensual, chic and a tiny bit daring—just how we like it! This fabulously fresh limited-edition collection draws you in with striking sheer embroidery on sheer tulle, trimmed with...

Simone Perele Iris Sheer Plunge Bra

$85.00

The Iris Sheer Plunge Bra is a boost of confidence with a seductive, alluring look. Designed front and back in sheer tulle with a graphic design. A transparent graphic line...

Lise Charmel Sublime En Dentelle Demi Cup Bra

$180.00

Considered as a true work of art, Sublime en Dentelle half cup bra made of Calais Leavers lace offers a bold light and see-through look, underscored by a stylish floral...

Lise Charmel Sublime En Dentelle 3 Part Full Cup Bra

$189.00

Considered as a true work of art, Sublime en Dentelle half cup bra made of Calais Leavers lace offers a bold light and see-through look, underscored by a stylish floral...

Cosabella Savona Curvy Longline Bra

$89.75

With gorgeous two- tone floral lace, the Savona Curvy Longline Bralette enhances your style. With full coverage cups and longline style band, the Savona Curvy Longline Bralette gives you the...

Cosabella Never Say Never Balconette Bra

$110.00

Our iconic soft Italian floral lace collection known for its innovative stretch and return in an array of shimmering colors. The top selling Never Say Never lace Collection is a...

Panache Serene Full Cup Bra

$74.00

New to the Panache collection, Serene is a sophisticated Full Cup styled with ultra smoothing lace. Crafted with soft fabrics to keep you feeling comfortable all day long, this elegant...

Bed Head Champagne Wedding Cami and Boxer Set

$88.00

Bed Head Pajamas cami and boxer pajama set features champagne bottle and glass motifs V neckline Sleeveless Adjustable straps Relaxed fit Pullover style Includes matching shorts Elasticized waistband Side seam...

Panache Sculptresse by Panache Elegance Spacer T-Shirt Bra

$82.00

The elegance has a strong focus on comfort, this Molded Spacer T-Shirt bra offers support and a natural, slightly rounded shape perfect for everyday wear. The Spacer Foam cups allow for skin...

Caresse 3D Plunge Lace Underwire Bra - Vert Boreal

$115.00

The Simone Perele Caresse 3D Plunge Lace Underwire Bra will become your new favorite T-shirt bra! Revolutionary spacer technology minimizes nipple show-through and supports up to G cup as well...

Prima Donna Figuras Padded Heart Shaped Bra

$131.00

Seamless bra with lightweight padded cups covered in a soft, smooth fabric. This charming full coverage bra is bound to be your new favorite! The underwire cups are designed to shape,...

Wacoal Back Appeal Front Close Contour Underwire Bra

$74.00

Back and side smoothing t-shirt bra with a front closure that makes it easy to get on and off. Back and side smoothing front close t-shirt bra Full coverage supportive...

Panache Ana Side Support Plunge Bra - White

$71.00

Delicate stretch lace provides light and delicate look Feminine details and classic shape give lift and projection Stabilizer bottom cups with stretch lace top and inner side sling provide support...

Wacoal B-Smooth Soft Cup Bra -Sargasso Sea

$36.00

The Wacoal B-Smooth Wire-Free Bra is so comfy you’ll never want to take it off. Featuring removable foam pads, this bra allows you to get the most comfort out of...

Simone Perele Comete Full Cup Bra - Midnight

$120.00

The lace bra of your dreams just landed, and it’s seamless, supportive, and moves with you. Made of premium French lace with the perfect amount of stretch for a fit...

Simone Perele Comete Plunge Spacer Bra

$120.00

The Simone Perele plunge spacer bra is an underwired full cup lace bra. It has a deep neckline and soft, breathable, and comfy spacer cups. It includes adjustable straps that...

Empreinte Cleo Underwire Low Necked Bra

$175.00

This demi-cup bra is embellished with exquisite floral embroidered lace. It's underwired, light, and features a stunning low neckline. The 3-part cups provide the desired lift, and the adjustable straps...

Anita Active Extreme Control Sports Bra

$72.00

The Anita Active Extreme Control Sports Bra is intended for high-impact activities. It has full coverage and fitted cups with side support panels. This high-impact sports bra is made of...

Hanro Mae Soft Cup Bra

$116.00

Hanro's Mae collection is all about sensual lingerie. This soft cup bra is made of smooth satin viscose and embellished with graphic floral Jacquardtronic lace inserts. The heated molded cups...

Hanro Luxury Moments All Lace Soft Cup Bra

$110.00

The Hanro Luxury Moments All Lace Soft Cup Bra features flattering support and shape without requiring a wire. A deep v-neckline and seaming under the bust help provide support to...

Wacoal Sport Underwire Bra

$76.00

The Wacoal Underwire Sport Bra is perfect for women on the go and fitness fans.  It is perfect for medium to high impact activities because the unique outside wire minimizes...

Bravado Enrich Nursing Bra

$52.00

This Bravado nursing bra is made of sustainable fabric that feels buttery smooth against the skin. Its sleek and elegant form makes it ideal for wearing beneath all garments, even...

Wacoal Sport Underwire Bra

$76.00

The Wacoal Underwire Sports Bra is ideal for women who engage in medium to high-impact activities. The two-ply fabric cups and floating underwire frame aid in reducing breast movement. This...

Wacoal Elevated Allure Wirefree Bra - Provincial Blue

$70.00

Wacoal's wire-free bra is meant to elevate the bustline by one inch. The lightweight yet strong fabric offers a perfect and comfortable fit. The front elastic free stretch band conforms...

Wacoal How Perfect Soft Cup Bra

$68.00

The Wacoal How Perfect Soft Cup Bra is designed to be comfortable while also providing the necessary support. It has super-soft, brushed, wire-free contour cups, as well as a soft...

Empreinte Cleo Underwire Full Cup Bra

$175.00

The Empreinte Cleo Underwired Full Cup bra is made of high-quality tulle. It has a really feminine and delicate floral embroidery on it. It has full cups that can accommodate...

Chantelle Full Coverage Unlined Minimizer Bra

$82.00

The Chantelle minimizer bra is made to fit you snugly but comfortably. It's an underwire bra with full coverage and a back shaper band. The seamless double-lined cups with upper...

MarieJo Nellie Heart Shaped Padded Bra

$154.00

The Marie Jo padded bra is embellished with nellie's decorative motif, which was influenced by the popping of a champagne bottle. It has a heart-shaped neckline, decorative and adjustable straps,...

Empreinte Cassiopee Seamless Embroidery Underwire Bra

$219.00

The Cassiopee Embroidery Underwire Bra is the latest seamless bras from Empreinte.  Its theme illustrates the art of embroidery and lace by the very best in European expertise.  Pair this...

Wacoal Visual Effects Minimizer Bra - Raindrops

$72.00

The Wacoal Visual Effects Minimizer bra is intended to reduce the bust line by up to one inch while remaining comfortable. It is underwired, offers full coverage, and is made...

Bordelle Gia Quarter Cup Shelf Bra

$220.00

Bordelle's quarter-shelf bra is a great addition to the bondage look. It has a soft mesh shelf and an underwire bra for gentle support. The cups, underband, and shoulder straps...

Bordelle Minerva Bodice Bra W/Collar Detail

$560.00

This structured longline bodice bra is a versatile buy. It has detachable straps and a collar, so you can style it however you want. You can wear it with traditional...

Bordelle Bondage-Belle Crop Top Bra

$470.00

This Bordelle crop top with bra is a statement piece to own. It has satin elastic strapping and a soft mesh underlay on the cups. Wear this cropped bra top...

Simone Perele Exotica Demi Bra

$125.00

Simone Perele's phenomenally gorgeous and intricate demi lace bra is a must-have. It's an underwired balconette with soft cups and a low-cut bodice. The vertical cuts on the cups aid...

Chantelle C Jolie Demi Bra

$84.00

The C Jolie Demi bra is the new sexy look for every day. The demi cups help create a lifted and rounded neckline. The floral lace and sheer material in...

Envy Balconette Full Cup Bra

$71.00

When looking for bras for women with fuller busts, don't overlook Panache's Envy Balconette Full Cup Bra. The three-part cups are intended to provide a more customized fit, while the...

Anita Comfort Bra Serie Clara

$62.00

The Anita Comfort Serie Clara Bra is a soft cup bra that has a supporting effect due to its SuperMicro fabric.  Its extremely soft, fine microfiber yarn fits and feels like a...

Marie Jo Avero Tom Fiberfill Convertible Underwire Bra

$125.00

The Marie Jo Tom Padded bra comes in cute pastel color and has embroidered straps in a connected dot style. The straps can also be converted from classic to halter....

Anita Essentials Smoothe Soft Cup Bra

$69.00

Anita's soft cup no wire bra has a clean cut and modern style design. It has concealed molded cups with removable foam pads, making it light, breathable, and suitable for...

Cleo by Panache Faith Moulded Strapless Bra

$74.00

Based on the koko strapless style, the Faith Molded Strapless Bra is a comfortable strapless bra to own. It has a flirty plunging look and is made of semi sheen...

The Little Bra Company Teresa Demi Bra

$64.00

The Little Bra Company's demi cup bra features an eyelash lace design. It has medium-contoured padding to give your bust a lifted, natural-looking curve. It is underwired and thus provides...

Anita Air Control Sports Bra

$82.00

The Anita Air Control high-impact sports bra is breathable, lightweight, and offers adequate support. This women's sports bra is comfortable to wear thanks to the seamlessly shaped double layered cups....

Hotmilk Lunar Eclipse Nursing Wirefree Bra

$60.00

This wire-free Hotmilk maternity bra is modeled after the best-selling Hotmilk style. It has Hotmilk's signature magnetic nursing clips as well as side-sling feeding support for skin-to-skin contact. This wirefree...

Atelier Amour Nommee Desire Open Wired Bra

$89.00

The bare-breasted bra definitely belongs on the list of sexy lingerie. This open-wired bra is made to draw attention to your chest area. This bra is an absolute must-have to...

Simone Perele Reve Plunge Bra

$120.00

So dreamy and beautiful you’ll want to show it off, but so comfortable you’ll forget it’s there. A modern floral lace that hugs your curves and lays flat for a...

Simone Perele Reve Demi Cup Bra

$115.00

So dreamy and beautiful you’ll want to show it off, but so comfortable you’ll forget it’s there. A modern floral lace that hugs your curves and lays flat for a...

Simone Perele Rosalie Triangle Non-Underwire Bra

$60.00

Lightweight sheers in modern, minimal silhouettes. Incredibly soft, sleek and sexy. - Wireless triangle bra in sheer tulle- Plunging neckline- Creates a natural shape- Seamless cups for invisibility under clothing-...

A Curated Collection of Designer Bras

Shop for the latest in our curated collection of best bras for women. Discover a wide selection of women's new bras such as Demi cup, lace, plunge, underwired, padded, full coverage, and more. Find new wireless bras and open wired bra styles only on Town Shop. Find the best selling bras by luxury lingerie designers like Empreinte, Simone Perele, Elomi, Cosabella, Wolford, Marie Jo, Chantelle, Panache, Wacoal, and more.

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