Best bra for women | New Arrivals - Strapless, underwire Bras | Town Shop

Chantelle C Jolie Demi Bra

$78.00

Based on the fit of our best-selling Merci Lace Unlined Demi Bra #1745, the C Jolie Demi gives a new meaning to everyday sexy. The floral lace pattern on the...

Envy Balconette Full Cup Bra

$71.00

The Panache Envy Balconnet Bra features all the extensive construction full busted women have come to expect from Panache.  Though its cups provide only demi coverage, your breasts are still...

Anita Comfort Bra Serie Clara

$62.00

The Anita Comfort Serie Clara Bra is a soft cup bra that has a supporting effect due to its SuperMicro fabric.  Its extremely soft, fine microfiber yarn fits and feels like a...

Marie Jo Avero Tom Fiberfill Convertible Underwire Bra

$125.00

The Mariejo Tom Padded Bra is a simple bra with a fun, mod touch present in its embroidered straps in a connected dot style.  This foam bra with heart-shaped cups...

Anita Essentials Smoothe Soft Cup Bra

$69.00

The Anita Essentials Collection welcomes a new offering for SS23! So contemporary and comfortable, the new Essentials Seamless Bralette (#5405) is a clean cut, modern style in solid colors black and desert. Concealing molded...

Cleo by Panache Faith Moulded Strapless Bra

$74.00

You’ve just found your perfect strapless bra! Based on our beloved Koko Strapless style, Faith Strapless Plunge features lower sitting wires that supports the bust whilst giving a flirty plunging...

The Little Bra Company Teresa Demi Bra

$64.00

Frame your décolletage with eyelash lace in this Demi-cup bra. The medium-contoured padding gives you a natural-looking curve. Contoured cups Demi-cup Underwire Shell: 88% Polyamide, 12% Elastane; Lining: 100% Cotton...

Anita Air Control Sports Bra

$82.00

The Anita Air Control Sports Bra is an ultra-lightweight sports bra fits like a second skin - it feels like wearing nothing but provides excellent support for high impact sports....

Hotmilk Lunar Eclipse Nursing Wirefree Bra

$60.00

You'll want to wear this full-coverage, wire-free maternity bra every day. Based on a best-selling Hotmilk design, this bra molds to the body, creating a beautiful silhouette. Constructed from a...

Atelier Amour Nommee Desire Open Wired Bra

$89.00

Its insolent and assumed cut nicely highlights your chest. Pretty graphic lace, fashionable and suggestive cutouts.  The bare-breasted bra is the essential piece of naughty lingerie to have, beware imminent love...

Wacoal Elevated Allure Underwire Bra Folkstone Grey

$70.00

Boost your bustline and your confidence too! Lightweight yet powerful seamless cups provide ultimate lift and disappear without a trace under your clothes. 54% Nylon/46% Spandex / Body: 85% Nylon/15%...

Wacoal B-Smooth Soft Cup Bra

$36.00

The Wacoal B-Smooth Wire-Free Bra is so comfy you’ll never want to take it off. Featuring removable foam pads, this bra allows you to get the most comfort out of...

Wacoal B-Smooth Soft Cup Bra

$36.00

The Wacoal B-Smooth Soft Cup Bra is wire-free and offers all-day comfort. It includes removable foam pads that provide gentle padding when needed. If you're looking for a comfortable nursing...

Cassiopee Seamless Embroidery Underwire Bra

$219.00

The Cassiopee Embroidery Underwire Bra is the latest seamless bras from Empreinte.  Its theme illustrates the art of embroidery and lace by the very best in European expertise.  Pair this...

Elomi Matilda Underwire Plunge Bra

$69.00

The Elomi Matilda Plunge Bra allows for support based on your level of comfort, it's flexible back seep constructions allow for easier adjustment to racer back and the three section...

Elomi Molly Nursing Bra

$69.00

Here to support you, whatever the moment, Molly is Elomi's latest addition to the nursing bra family. Nursing Bra features a stretch floral lace in a classic Black colourway. This design...

Simone Perele Manon Sheer Plunge Bra

$95.00

Elevate your everyday with a touch of Parisian retro style. Unlined styles get a bold update with airy sheers and Leavers lace that beautifully flatters your natural shape. Manon is...

Cosabella Khana Tall Triangle Bralette

$98.00

Inspired by India, Khana is for the romantics that love intricate details. The specially crafted Italian lace creates a tiger face illusion on-body. The silhouettes in this collection are made...

Cosabella Sardegna Embroidered Pull On Bralette

$108.00

Made with sheer Italian mesh, the modern and sensual Sardegna collection is complete with luxurious satin trim and structural paneling for a classic boudoir feel. Now available with delicate, paisley...

Bravado Beaucoup Nursing Bra

$52.00

Bravado Designs Eco-Adapt™ fabric, made with recycled nylon, stretches 360° for a balanced stretch that supports an ever-changing body Specifically designed with adjustability in mind for best fit and optimum...

Chantelle Révèle Moi 4-Part Bra

$88.00

The Chantelle Revele Moi 4-Part Bra's cup gives you a more custom fit than the typical 2-part or even 3-part cup bra.  Its sheer mesh and lace lay flat to...

Wolford Cotton Contour 3W Skin Bra

$175.00

The Wolford Cotton Contour 3W Skin Bra has a plunge neckline, is wireless, and includes adjustable straps. The bra is extremely soft and cozy due to the reinforced selvage. Because...

Mariejo Louie Padded Heart Shaped Bra

$123.00

This new padded bra is the epitome of comfort. It is made from spacer fabric and covered in a delicate, soft microfiber. A must-have bra on warm summer days thanks...

Chantelle Comfort Chic Full Coverage Custom Fit Bra

$78.00

Ultra comfort meets modern femininity in this new silhouette in the Comfort Chic Collection. Reassuring memory foam cups with subtle floral pattern perfectly adapt to your natural shape and provide...

Empreinte Melody Underwire Seamless Bra - Burgundy

$204.00

The Empreinte Melody Underwire Seamless Bra is a modern and luxurious style due to the pure and delicate molded Chantilly lace. This rare and exclusive Empreinte design provides optimum comfort...

Chantelle Norah Molded Bra

$74.00

Combining full support with unparalleled comfort, the Chantelle Norah Molded Underwire Bra features a tall, buttery soft band that smooths the silhouette through the back. The floral details throughout the...

Anita Active Momentum Soft Cup Sports Bra

$79.00

The Anita Momentum Soft Cup Sports Bra combines function and aesthetic design with its metallic shimmering fabric.  This high-intensity sports bra has seamlessly pre-shaped cups provide support for fuller busts. ...

Chantelle Eco Comfort Low Impact Sports Bra

$74.00

The Everyday Sport Low Impact Sport Bra features everyday comfort with low impact support in a new Sport wirefree shape. Full coverage, stretch cups for an easy fit and breathability....

Chantelle Smooth Lines Seamless Unlined Minimizer Bra

$88.00

Chantelle Smooth Lines in Black/Beige is a chic t-shirt bra with intriguing diagonal line designs. Full cup moulded bra with wires from the shapewear  lingerie collection Smooth  Lines by Chantelle....

Theya Peony Front Fastening Post Surgery Bra with Medium Support (Black)

$70.00

This soft and comfortable Theya Peony front fastening post-surgery bra is designed for women who have had breast surgery of any kind. The long, soft band prevents it from rolling...

Atelier Amour Sensual Wave Open Triangle Bra

$82.00

Graphic lace triangle. The cross cut on the breast will allow you to reveal yourself. Basque adorned with a golden chain jewel. Graphic set of elastics in the back. Lace: 90% Polyamide, 10% Elastane...

Atelier Amour Unbearable Lightness Underwire Bra

$89.00

Underwired bra made of soft transparent tulle in skin/beige. The black cut-outs and finishing touches emphasise the shape. The cups open up and reveal the breasts thanks to jewels and...

Atelier Amour Après Minuit Triangle Bra

$99.00

Rising triangle in black floral embroidery on a flesh-coloured background. The golden threads of the embroidery will give a very refined touch of shine to the lingerie. The underbust band...

Atelier Amour Night on Broadway Open Underwire Bra

$89.00

Open underwired bra, satin back and basque, three lace bands underline the bust and finishes at the neck.  Fashionable graphic back neckline with wide lace straps. 90% Polyester, 10% Spandex...

Empreinte Garance Underwire Low-Necked Bra

$193.00

Discover the Garance full-cup, underwired bra in black. The reassuring neckline is enhanced by romantic, floral embroidery while the tulle plumetis adds a playful diaphanous effect. Fun adjustable shoulder straps...

Conturelle Provence Full Cup Underwire Bra

$124.00

The Conturelle Provence Full Cup Bra will have you experiencing decadent elegance while giving you superior support.  The gorgeous embroidered mesh along the tops of the cups will make this...

Chantelle Norah Chic Comfort Underwire Bra

$84.00

The new and innovative Chantelle Norah Chic Comfort Underwire Bra provides seamless comfort and a fit that is flattering on all body types. For added lift, this underwire bra has...

Cassiopee Seamless Embroidery Underwire Bra

$219.00

Ready to get into a romantic mood? This Empreinte Cassiopee seamless bra is the best choice for counting stars under the night sky. The embroidery symbolizes cosmic nebulae and the...

Wacoal B-Smooth Soft Cup Bra

$36.00

The Wacoal B-Smooth Wire-Free Bra is so comfy you’ll never want to take it off. Featuring removable foam pads, this bra allows you to get the most comfort out of...

Simone Perele Karma Triangle Wireless Bra

$85.00

f Paris could be summed up in a single piece of lingerie it would be this stunning and effortless bralette. Sheer scalloped lace is a show-stopper, in a modern wireless...

Simone Perele Karma 3D Molded Bra

$110.00

You love lace and comfort, you say? Then this everyday lace t-shirt bra is made for you. We started with our signature 3D spacer cups that hug your curves for...

Theya Fleur Back Fastening Comfort Bra with Medium Support

$65.00

This Theya Fleur medium support bra is designed for women who have had or are having breast surgery. There are no seams, tags, or wires to irritate the skin or...

Theya Healthcare Peony Front Fastening Post Surgery Bra with Medium Support (White)

$70.00

The Peony Front Fastening Post Surgery Bra is designed specifically for women who have had any type of breast surgery. This simple and feminine post-surgery bra is made of a...

A Curated Collection of Designer Bras

Shop for new style bras. Discover a wide selection of women's new bras such as Demi cup, lace, plunge, underwired, padded, full coverage, and more. Find new wireless bras and open wired bra styles only on Town Shop. Find the best selling bras by luxury lingerie designers like Empreinte, Simone Perele, Elomi, Cosabella, Wolford, Marie Jo, Chantelle, Wacoal, and more.

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