Best Bra for Women | New Arrivals - Strapless, Underwire Bras | Town Shop

A sexy look and a comfy fit, this balcony bra with padded cups and geometric lace gives you the best of both worlds. With elegant straps, sleek lace at the...

Our award winning SoftStretch fabric, now with a striped jacquard texture that lays like a second skin in a new bralette shape with removable pads for a customized fit. Everyday...

The underwired full cup bra is comfortable and ultra glamorous, its covering neckline allows to live all your activities of the day. The seamless cups showcase the exceptional Leavers lace...

Opaline is sensual, chic and a tiny bit daring—just how we like it! This fabulously fresh limited-edition collection draws you in with striking sheer embroidery on sheer tulle, trimmed with...

The Iris Sheer Plunge Bra is a boost of confidence with a seductive, alluring look. Designed front and back in sheer tulle with a graphic design. A transparent graphic line...

Considered as a true work of art, Sublime en Dentelle half cup bra made of Calais Leavers lace offers a bold light and see-through look, underscored by a stylish floral...

Considered as a true work of art, Sublime en Dentelle half cup bra made of Calais Leavers lace offers a bold light and see-through look, underscored by a stylish floral...

With gorgeous two- tone floral lace, the Savona Curvy Longline Bralette enhances your style. With full coverage cups and longline style band, the Savona Curvy Longline Bralette gives you the...

Our iconic soft Italian floral lace collection known for its innovative stretch and return in an array of shimmering colors. The top selling Never Say Never lace Collection is a...

New to the Panache collection, Serene is a sophisticated Full Cup styled with ultra smoothing lace. Crafted with soft fabrics to keep you feeling comfortable all day long, this elegant...

Bed Head Pajamas cami and boxer pajama set features champagne bottle and glass motifs V neckline Sleeveless Adjustable straps Relaxed fit Pullover style Includes matching shorts Elasticized waistband Side seam...

The elegance has a strong focus on comfort, this Molded Spacer T-Shirt bra offers support and a natural, slightly rounded shape perfect for everyday wear. The Spacer Foam cups allow for skin...

The Simone Perele Caresse 3D Plunge Lace Underwire Bra will become your new favorite T-shirt bra! Revolutionary spacer technology minimizes nipple show-through and supports up to G cup as well...

Seamless bra with lightweight padded cups covered in a soft, smooth fabric. This charming full coverage bra is bound to be your new favorite! The underwire cups are designed to shape,...

Back and side smoothing t-shirt bra with a front closure that makes it easy to get on and off. Back and side smoothing front close t-shirt bra Full coverage supportive...

Delicate stretch lace provides light and delicate look Feminine details and classic shape give lift and projection Stabilizer bottom cups with stretch lace top and inner side sling provide support...

The Wacoal B-Smooth Wire-Free Bra is so comfy you’ll never want to take it off. Featuring removable foam pads, this bra allows you to get the most comfort out of...

The lace bra of your dreams just landed, and it’s seamless, supportive, and moves with you. Made of premium French lace with the perfect amount of stretch for a fit...

The Simone Perele plunge spacer bra is an underwired full cup lace bra. It has a deep neckline and soft, breathable, and comfy spacer cups. It includes adjustable straps that...

This demi-cup bra is embellished with exquisite floral embroidered lace. It's underwired, light, and features a stunning low neckline. The 3-part cups provide the desired lift, and the adjustable straps...

The Anita Active Extreme Control Sports Bra is intended for high-impact activities. It has full coverage and fitted cups with side support panels. This high-impact sports bra is made of...

Hanro's Mae collection is all about sensual lingerie. This soft cup bra is made of smooth satin viscose and embellished with graphic floral Jacquardtronic lace inserts. The heated molded cups...

The Hanro Luxury Moments All Lace Soft Cup Bra features flattering support and shape without requiring a wire. A deep v-neckline and seaming under the bust help provide support to...

The Wacoal Underwire Sport Bra is perfect for women on the go and fitness fans.  It is perfect for medium to high impact activities because the unique outside wire minimizes...

This Bravado nursing bra is made of sustainable fabric that feels buttery smooth against the skin. Its sleek and elegant form makes it ideal for wearing beneath all garments, even...

The Wacoal Underwire Sports Bra is ideal for women who engage in medium to high-impact activities. The two-ply fabric cups and floating underwire frame aid in reducing breast movement. This...

Wacoal's wire-free bra is meant to elevate the bustline by one inch. The lightweight yet strong fabric offers a perfect and comfortable fit. The front elastic free stretch band conforms...

The Wacoal How Perfect Soft Cup Bra is designed to be comfortable while also providing the necessary support. It has super-soft, brushed, wire-free contour cups, as well as a soft...

The Empreinte Cleo Underwired Full Cup bra is made of high-quality tulle. It has a really feminine and delicate floral embroidery on it. It has full cups that can accommodate...

The Chantelle minimizer bra is made to fit you snugly but comfortably. It's an underwire bra with full coverage and a back shaper band. The seamless double-lined cups with upper...

The Marie Jo padded bra is embellished with nellie's decorative motif, which was influenced by the popping of a champagne bottle. It has a heart-shaped neckline, decorative and adjustable straps,...

The Cassiopee Embroidery Underwire Bra is the latest seamless bras from Empreinte.  Its theme illustrates the art of embroidery and lace by the very best in European expertise.  Pair this...

The Wacoal Visual Effects Minimizer bra is intended to reduce the bust line by up to one inch while remaining comfortable. It is underwired, offers full coverage, and is made...

Bordelle's quarter-shelf bra is a great addition to the bondage look. It has a soft mesh shelf and an underwire bra for gentle support. The cups, underband, and shoulder straps...

This structured longline bodice bra is a versatile buy. It has detachable straps and a collar, so you can style it however you want. You can wear it with traditional...

This Bordelle crop top with bra is a statement piece to own. It has satin elastic strapping and a soft mesh underlay on the cups. Wear this cropped bra top...

Simone Perele's phenomenally gorgeous and intricate demi lace bra is a must-have. It's an underwired balconette with soft cups and a low-cut bodice. The vertical cuts on the cups aid...

The C Jolie Demi bra is the new sexy look for every day. The demi cups help create a lifted and rounded neckline. The floral lace and sheer material in...

When looking for bras for women with fuller busts, don't overlook Panache's Envy Balconette Full Cup Bra. The three-part cups are intended to provide a more customized fit, while the...

The Anita Comfort Serie Clara Bra is a soft cup bra that has a supporting effect due to its SuperMicro fabric.  Its extremely soft, fine microfiber yarn fits and feels like a...

The Marie Jo Tom Padded bra comes in cute pastel color and has embroidered straps in a connected dot style. The straps can also be converted from classic to halter....

Anita's soft cup no wire bra has a clean cut and modern style design. It has concealed molded cups with removable foam pads, making it light, breathable, and suitable for...

Based on the koko strapless style, the Faith Molded Strapless Bra is a comfortable strapless bra to own. It has a flirty plunging look and is made of semi sheen...

The Little Bra Company's demi cup bra features an eyelash lace design. It has medium-contoured padding to give your bust a lifted, natural-looking curve. It is underwired and thus provides...

The Anita Air Control high-impact sports bra is breathable, lightweight, and offers adequate support. This women's sports bra is comfortable to wear thanks to the seamlessly shaped double layered cups....

This wire-free Hotmilk maternity bra is modeled after the best-selling Hotmilk style. It has Hotmilk's signature magnetic nursing clips as well as side-sling feeding support for skin-to-skin contact. This wirefree...

The bare-breasted bra definitely belongs on the list of sexy lingerie. This open-wired bra is made to draw attention to your chest area. This bra is an absolute must-have to...

So dreamy and beautiful you’ll want to show it off, but so comfortable you’ll forget it’s there. A modern floral lace that hugs your curves and lays flat for a...

So dreamy and beautiful you’ll want to show it off, but so comfortable you’ll forget it’s there. A modern floral lace that hugs your curves and lays flat for a...

Lightweight sheers in modern, minimal silhouettes. Incredibly soft, sleek and sexy. - Wireless triangle bra in sheer tulle- Plunging neckline- Creates a natural shape- Seamless cups for invisibility under clothing-...