There's no denying that most women like designer lingerie. But buying lingerie from luxury brands that don't cost a fortune is another level of feeling wholesome. 

There are several affordable lingerie brands that you can count on. These luxury brands are known for high-quality fabrics and intricate European lace. Listed below are some of these affordable lingerie brands so that you can revamp your lingerie wardrobe.  


Founded in Japan in 1946, Wacoal's philosophy is to help people embrace their femininity and inner beauty with top-class lingerie. Wacoal specializes in a wide range of styles and sizes in bras and panties. Wacoal’s lingerie is known for its comfortable fit, the right support, amazing quality and of course, affordability. 

Find below some of the most affordable lingerie pieces from Wacoal 


Elomi is a pioneer in the lingerie industry for fuller-busted women. Elomi lingerie celebrates femininity and makes women feel beautiful, sensual, and confident in their skin. This brand produces affordable plus-size lingerie and has a wide range of styles to choose from. 

Here is the list of top lingerie picks from Elomi. 

Elomi Matilda Underwire Plunge Bra

Elomi Cate Underwire Full Cup Banded Bra

Elomi Matilda Brief



Fantasie creates bras, lingerie and swimwear for every shape, and size. Fantasie’s lingerie is known for its impeccable fit, great support and all-day comfort. Fantasie especially focuses on affordability and size-inclusivity. So, when you buy lingerie from Fantasie, rest assured of its quality, comfort, as well as affordability. 

Here are the best affordable lingerie from Fantasie. 

Fantasie Rebecca Molded Spacer Bra

Fantasie Smoothing Molded Strapless Bra


Natori is a New York-based company that deals in women's lingerie, nightwear, and loungewear. When it comes to affordable lingerie shopping, Natori’s lingerie is a complete package. Natori's lingerie is a solid combo of fantastic style, unsurpassed quality, and incredible comfort.

Below, have a look at some amazing lingerie picks from Natori. 

Natori Understated Contour Bra

Natori Bliss Girl Brief Panty


The Anita collection is chic and timeless. Anita is known for creating exquisite lingerie for everyday wear. Housing a great variety of luxury underwear, high-end ladies' panties, and luxury bras, Anita has become a budget-friendly go-to luxury lingerie brand for many. 

Here are some of the affordable Anita lingerie options available on Town Shop. 

Anita Havanna Support Bra

Anita Rosa Faia Lace Rose Padded Bra


Chantelle is a creative studio based in Paris. It has been creating high-quality lingerie for women since 1876. Chantelle claims to challenge conventional ways of designing, portraying and thinking about women’s lingerie. Overall, Chantelle is a reliable and affordable luxury lingerie brand out there. 

Here are a few exquisite lingerie pieces from Chantelle. 

Chantelle Norah Supportive Wirefree Bra

Chantelle Rive Gauche Panty

Chantelle Hedona Full Brief Panty


Buy affordable lingerie with just a few clicks!  

Dive into Town Shop's collection of affordable branded lingerie and buy them from the store with just a few clicks. Find all the designer lingerie brands mentioned above and more. Visit Town Shop now and shop, shop!