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Recommendations and tips for plus size swimwear : Top 7

Don't wear last year's swimsuits to this year's tropical beach vacay. Get yourself a new swimsuit that flatters your curves in all the right places. The best time to do that is now!  We have create...

Celeb Approved Swim Trends 2025

Hey there, sun seekers! Ready to dive into summer style and rock your favorite one-piece swimsuit? Well, hold onto your sun hats because the hottest swimwear trends are making waves, and guess who'...

8 chic bodysuits that our customers at Town Shop adore

  Bodysuits are chic, they are effortless and come with a hint of je ne sais quoi that flatters most body types. They are wardrobe essentials for many women. Some bodysuits provide a clean, seamle...

Bras You Can’t See (But Can Always Count On)

When summer arrives, so do lighter fabrics, breezy silhouettes, and a wardrobe dominated by whites and pastels. While these styles are a seasonal favorite, they often come with one tricky question:...

Swim Guide: 2025

Hey, beach babes and poolside posers! Are you craving some sun, sand, and maybe a sleek one-piece bathing suit? Well, guess what? It's time to free up your calendar because swimsuit season has arri...

Fun Meets Fit: The Secret Behind Marie Jo’s Perfect Silhouette

Who says comfort, style, and a touch of playful charm can’t coexist in one bra? With Marie Jo, it absolutely can. Since 1981, Marie Jo has been redefining lingerie, blending elegance, comfort, and ...

Why Every Woman Deserves a PrimaDonna Bra: Luxury Support for Every Curve

When it comes to lingerie, very few brands can claim a legacy of both style and substance like Prima Donna. Established in 1865, Prima Donna has spent over 150 years redefining what luxury lingerie...