Listen up, ladies, the summer season has arrived, bringing with it some seriously cute swimwear trends for 2023!

So, what are the expected trends?

Swimwear trends 2023 has a little something for everyone's beach needs, so you can be just as excited as we are. Whether it's the sweet ruffled styles, pretty floral prints, a cottage-core moment, or a simple 90s-inspired silhouette, you'll find it all.

What better excuse to stock up on cute swimwear than a beach vacation? Bet you needed a helping hand! 

Here, we've compiled a list of the top 5 trending swimwear styles for 2023.


1. Sweet ruffled styles

Ruffles are a runway favorite and they’re here to stay. And yes, are we head over heels for them.

Ruffles lend drama and a glamorous edge to a basic piece. If you want to go all out or add a subtle touch to your beachwear collection, go with the ruffled design. 

Ruffles fit everywhere. Whether they are on the neckline, sleeves, or bikini straps, they add character to your ensemble. If you're a sucker for the beautiful lace frills or gathered fabric, here are a few ruffle top swimwear options to consider.

Empreinte Swim Wave Underwire V-Neck Bikini Top

Shan Mia Plunging Mesh One Piece

Shan Classique High Neck One Piece

Profile by Gottex Lola Square Neck Ruffle One Piece



2. Ring Bikinis

Fashion experts and we both love this style. Ring bikinis can be any style, including O-rings, N-rings, G-rings, and any other shaped rings that add a contemporary twist to the outfit. This trend is for you if you favor a simple, modern, and minimalist look. To avoid losing out on the trend, look for ring bikini top styles like the bandeau bikini with ring and others only on Town Shop.

Robin Piccone Roxy Halter Bikini Top

Antigel Swim La Precieuse Triangle Bikini Top

Melissa Odabash Bel Air Buckle Bikini Top



3. Underwire Bikinis

Full busted gals, trust us, there's a swimwear trend you're going to love. It's the humble underwire bikini. Yes, you read that correctly. A bikini with a bra-like lift. Underwire bikini tops with contrast underwires and straps are both functional and fashionable. So you can now go swimming without a care in the world. Here are some underwire bikini styles to consider.

PQ Indie Sky Perla Halter Bikini Top

L*Space Camellia Underwire Bikini Top

Freya Swimwear New Shores Underwire Plunge Bikini Top



4. High-leg Cut Bikinis

High-leg cut bikinis are a great way to diversify your beachwear inventory. This fashion trend, without a doubt, gives the traditional bikini a more contemporary edge. High-leg cut bikinis rest above the hips, creating the illusion of long, slender legs. You can choose high-leg cut one-pieces, pair any of the high-leg cut bikini bottoms with a fitting top, or mix and match your faves. Find high-leg cut options here.

L*Space Cabana Bottom Bitsy

L*Space Court Bitsy Bikini Bottom

L*Space Best I Ever Plaid Camacho Bikini Bottom



5. 90s Inspired Bikinis

The 90s swim style is back and is quite a rage. Sporty bikinis with contrast piping, straight necklines, solid colors, and bold prints are on the menu. If you're a Baywatch fan, now's your chance to shine. Here are some suggestions for you.

L*Space Rebel Stripe Bikini Top

Robin Piccone Billie Halter Bikini Top

Robin Piccone Amy High Waist Bikini Bottom



We're convinced that with so many different women’s swimwear style trends to choose from, you'll find the one that makes you feel the most confident.  For more trendy designer swimwear brands, shop at Town Shop.