About Us

In 1888, Sam Koch opened the family's first store.  Now over 120 years later we are proud to present...TownShop.com.

My great-grandfather never dreamed of the day we would be selling our items on the Internet.  It is with great pleasure that we invite you to join us for this new and exciting chapter in our family's business!

Over the years, the Town Shop has become the most famous lingerie store in New York City.  We specialize in lingerie, and more specifically, the delicate art of fitting.  While visiting the Town Shop, each customer enjoys individual attention from experienced fitters who are trained to determine her correct size.  This exceptional level of customer service has been the key to our success for over 4 generations.

Due to an overwhelming demand from thousands of our loyal customers, the Town Shop has decided that providing our products online would be the next step for our business.  As a compliment to our renowned in-store services, Town Shop favorites are now available for purchase from the comfort of your own home or wherever you may be surfing the web!

While we understand that finding the perfect fit can be somewhat challenging, you can rest assured that each item on our site has been hand-picked by our expert buyer.  All of these items have been a success in our store and received the Town Shop Seal of Approval. The fabulous products we choose to feature on these pages are known for providing the highest level of customer satisfaction, time and time again.

The Town Shop carries every type of bra you could be looking for, from sizes AA to K.  We feature an expansive variety of products, including everyday basics, super sexy lingerie, comfy nursing bras and modern maternity wear.  We carry all your favorite brands including Wacoal, Chantelle, Natori, Spanx, PrimaDonna, and more.  We also provide a wide selection of swimwear, sleepwear, shapewear, hosiery, and accessories.

The Town Shop has been featured in many fashion magazines including Vogue, Lucky, Glamour, InStyle, and Harpers Bazaar. We have also been featured in the New York Times, The Wall Street Journal, U.S. News, and World Report.  In addition, we were extremely proud to be named in New York Magazine's "The Best of New York" as the "Best Place to be Fitted for a Bra".  You may wish to visit our Press page to see more of our extensive media coverage.

Please do not hesitate to contact us if you require any assistance. We will be happy to share our expertise with you.  And as always, feel free to visit our retail location in N.Y.C. for a unique fitting experience!

You'll always have our support!

Store Location:
2270 Broadway
New York, NY 10024
Located between 81st and 82nd Street

Store Hours:
Monday – Friday        10:00 AM to 7:00 PM
Saturday                      9:30 AM to 6:00 PM
Sunday                        11:00 AM to 5:00 PM