40/G - Trending

You'll have a beautifully rounded silhouette wearing the Elomi Bijou Underwire Convertible Plunge Bra. The molded matte fabric cups offer the plunge without the pushup, not to mention the comfort of fully-adjustable...

The Gloss Nursing Bra by Cache Coeur is a one of their trendiest pieces.  But like all bras by Cache Coeur, it has a great fit and is functional.  The...

The Le Mystere Strapless Bra is the most versatile bra by Le Mystere.  It can be worn 5 different ways: strapless, criss-cross, halter, wide back or one shoulder strap.  This...

The Natori Conform Full Fit Bra conforms to the body and disappears under clothing. Memory foam cups, sleek fabric backs, and clean finishing provide absolute comfort for all-day wear. Shiny...

Weightless support comes to life in the Chantelle C Magnifique Seamless Smooth Minimizer Bra. With cups made of lightweight spacer fabric, this style ensures lightness and breathability, without sacrificing lift...

Say hello to the Panache Dana Strapless Bra. It’s a four section padded cut and sew shape which provides you with a supportive and uplifted fit. Styled on a cradle and...

The Anita Maternity Underwire Nursing Bra is both beautiful and practical — it’s one of our fitters’ top choices! You'll be astonished at how easy it is to unclip the...

Wacoal’s Red Carpet Strapless Underwire Bra definitely gets the award for the best supporting bra.  Great for those “Oscar night” fashions or everyday tops where strap-less is more. Pair it with...

Sleek elegance meets feminine details in the Anita Havanna Comfort Molded Cup Wire Free Bra. This padded bra features sensual floral lace combined with clean seamless cup sections. A delicate...

The Elomi Smooth collection provides ultimate shaping and support every day, featuring a must-have Strapless Bra style in Sahara. The moulded style creates perfectly rounded shape and features a flattering...

The Panache Tango Balconnet Bra has a great fit and superb support you'll absolutely love.  An embroidered leaf design adds a touch of class.  This classic, best-seller for Panache provides...

The Elomi Cate Underwire Full Cup Banded Bra comes in a vibrant Caribbean colorway, adorned with embroidery, featuring intersecting arcs and textured straps. Pair it with the Elomi Cate Brief...

Chantelle C Magnifique Full Bust Wirefree Bralette, our favorite seamless minimizer, is now in the wireless form! This bralette comfortably lifts a bust, up to a 42G. The design is...

The Awareness Underwire Bra is the #1 best-selling bra in the entire Wacoal line and is among the top 100 best-selling bras at Town Shop! This full-figure underwire bra is...

The Chantelle C Magnifique Molded Minimizer Underwire T-Shirt Bra’s stretchy cups and support panels provide comfort and accentuate the shape of your bust while minimizing it. The full-coverage cups are...

The Prima Donna Seamless Satin Bra is low-key but elegant. This underwire bra has molded cups for a smooth finish, no-compromise support, and slight lift for a gorgeous round shape....

The Chantelle C Magnifique Molded Minimizer Underwire T-Shirt Bra’s stretchy cups and support panels provide comfort and accentuate the shape of your bust while minimizing it. The full-coverage cups are...

The Anita Active Extreme Control Sports Bra is a high-performance sports bra that knows no compromise.  It features 3-section, tailored cups with support panels at the sides.  An attractive shape...

Boost your bustline and your confidence too! Lightweight yet powerful seamless cups provide ultimate lift and disappear without a trace under your clothes. 54% Nylon/46% Spandex / Body: 85% Nylon/15%...

The Prima Donna Deauville Underwire Bra is a three-section wire bra with a legendary fit and a light look. The upper cups are finished with subtle two-tone embroidery that runs...

The Natori Elusive Full Fit Bra offers a signature Natori silhouette with additional support that will accentuate your curves. Lace trims at the neckline, backs, and the bottom band offer...

Weightless support comes to life in the Chantelle C Magnifique Seamless Smooth Minimizer Bra. With cups made of lightweight spacer fabric, this style ensures lightness and breathability, without sacrificing lift...

The Elomi Matilda Plunge Bra allows for support and comfort due to its flexible back constructions allowing for easier adjustment to racerback. The 3-part cup supports your bust by creating...

It's a special day, for a special yourself, and it's special lingerie, Empreinte Louise Bra. Traditional luxury embroidery is what makes a bra full of tender vibes and will help...

The Anita Momentum Soft Cup Sports Bra is our all-time Town Shop favorite and bestseller! The bra combines function and aesthetic design with its metallic shimmering fabric. This high-intensity sports...

The Anita Maternity Underwire Nursing Bra is both beautiful and practical — it’s one of our fitters’ top choices! You'll be astonished at how easy it is to unclip the...

The Anita Momentum Soft Cup Sports Bra is our all-time Town Shop favorite and bestseller! The bra combines function and aesthetic design with its metallic shimmering fabric. This high-intensity sports...

The Elomi Cate Underwire Full Cup Banded Bra comes in a vibrant Caribbean colorway, adorned with embroidery, featuring intersecting arcs and textured straps. Pair it with the Elomi Cate Brief...

The Elomi Matilda Plunge Bra allows for support and comfort due to its flexible back constructions allowing for easier adjustment to racerback. The 3-part cup supports your bust by creating...

The Elomi Cate Underwire Full Cup Banded Bra comes in a vibrant Caribbean colorway, adorned with embroidery, featuring intersecting arcs and textured straps. Pair it with the Elomi Cate Brief...

The Elomi Matilda Plunge Bra allows for support based on your level of comfort, it's flexible back seep constructions allow for easier adjustment to racer back and the three section...

The Elomi Matilda Plunge Bra allows for support and comfort due to its flexible back constructions allowing for easier adjustment to racerback. The 3-part cup supports your bust by creating...

The Elomi Matilda Plunge Bra allows for support based on your level of comfort, it's flexible back seep constructions allow for easier adjustment to racer back and the three section...

The Anita Active Light & Firm Sports Bra lives up to its name, which has made it one of the 10 ten best selling bras at Town Shop! Seamlessly pre-shaped...

The Chantelle Rive Gauche 3-Part Cup Bra’s non-padded cups have a stretch material on top, resulting in a more intimate fit. The bra provides support and gives you a youthful...

Get ready for a whole new level of support with this chic piece during your most extreme adventures. This Chantelle Norah bra will be your new go-to, wire-free bra. With...

The Awareness Underwire Bra is the #1 best-selling bra in the entire Wacoal line and is among the top 100 best-selling bras at Town Shop! This full-figure underwire bra is...

The Chantelle Rive Gauche 3-Part Cup Bra’s non-padded cups have a stretch material on top, resulting in a more intimate fit. The bra provides support and gives you a youthful...

The Prima Donna Deauville Underwire Bra is a three-section wire bra with a legendary fit and a light look. The upper cups are finished with subtle two-tone embroidery that runs...

The Panache Tango Balconnet Bra has a great fit and superb support you'll absolutely love.  An embroidered leaf design adds a touch of class.  This classic, best-seller for Panache provides...

The Prima Donna Madison Full Cup Underwire Bra has extra deep, 3-section cups for a tailored fit.  It is finished at the front with elastic lace that hugs your curves while...

The Chantelle C Magnifique Molded Minimizer Underwire T-Shirt Bra’s stretchy cups and support panels minimize your bust size.  Its full coverage cups are not padded or bulky.  The wide band...

The Prima Donna Deauville Underwire Bra is a three-section wire bra with a legendary fit and a light look. The upper cups are finished with subtle two-tone embroidery that runs...

Sensual lace creates a modern retro look. The Anita Havanna Support Bra is not only an cute but also functional. This wireless style takes the weight off your shoulders and helps to spread it...

Life happens, and you might find yourself running to catch a bus on a hot summer day. Thanks to a breathable microfiber fabric, Rosa Faia Twin Underwire Bra is your...

The Wacoal Underwire Sports Bra is perfect for women on the go and fitness fans. It is great for medium to high impact activities due to the unique outside wire...

The Wacoal Simple Shaping Full Coverage Underwire Bra gives you a great fit, comfort, and quality at an affordable price. This seamless minimizer shrinks your bust one cup size, and...

The Anita Active Extreme Control Sports Bra is a high-performance sports bra that knows no compromise. It features 3-section, tailored cups with support panels at the sides. An attractive shape...

The Prima Donna Madison Full Cup Underwire Bra has extra-deep, 3-section cups for a centered and tailored fit, which ensures better uplift for fuller breasts, shaping them to create a...

The Prima Donna Madison Full Cup Underwire Bra has extra-deep, 3-section cups for a centered and tailored fit, which ensures better uplift for fuller breasts, shaping them to create a...