Megan Grassell got the idea for Yellowberry after she took her younger sister shopping to buy her very first bras. "...I ended up being completely appalled at all of the bra options that were not only available for my little sister, but also marketed to her and girls her age. Padding, push-up features and underwire galore!"Why wasn’t there just a cute, colorful and comfortable bra for my little sister to fit her and her body, not the body that she was “supposed” to have? Yellowberry was founded to change the bra industry for girls. Today, Yellowberry offers bras exclusively for girls with an extra boost of confidence to encourage them to dream big.